February 4, 2020

I’m in a café and sandwich shop, inspired to write about “The Customer Journey.” It’s a full ninety minutes before closing and I arrive to chairs stacked on the tables, garbage can in the middle of the room and employees engaged in friendly conversational shouting acro...

January 9, 2020

Tech startup growth hacking and other mass-marketing strategies... small business’ more personal, traditional marketing efforts, both have their merits. Why do businesses seem to choose one strategy or the other?

Why can’t a company with over 5000 employees find the man...

December 3, 2019

If you are a solopreneur, (or considering becoming one) you probably didn’t become an architect or a cabinetmaker or a therapist so that you could run a business; most of us start a business so we can follow our passion. The challenge is, who provides the business supp...

November 5, 2019

We have all seen this statement on our shampoo bottle. Well it says it on the instructions so I must need to use twice as much of XYZ’s product to clean my hair. With one phrase the XYZ company may have doubled its sales by encouraging the consumer to use up the produc...

December 12, 2018

There is much discussion among traditional hoteliers about AirBNB’s current and future effect on the hotel business. AirBNB as a “disruptive” business is creating buzz - discussion and frankly, some fear.. There is no doubt AirBNB will detract from hotel revenues as th...

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The Change Foundry is an ever-expanding network of people, businesses, technologies and resources pulled together to support small business and startups; led by Leighanna Murphy.
 
Leighanna has been instigating the birth of new businesses, creative ideas and positive solutions since 1990 across multiple industries as business owner, partner, mentor, team leader, marketer and business advisor. Specializing in co-creation, start-up, expansion and sale, she finds guiding people through the challenges of business transition to be the most rewarding.
Leighanna appreciates mountains and oceans, airfoils and rudders, health and movement, friendly musicians and social dance. As a lifetime entrepreneur, she helps business utilize it's humanity and community rapport as it's strongest competitive advantage.