Tech startup growth hacking and other mass-marketing strategies... small business’ more personal, traditional marketing efforts, both have their merits. Why do businesses seem to choose one strategy or the other? Why can’t a company with over 5000 employees find the man-power to hand-write holiday cards to their customers and why do so many solopreneurs and small businesses have little to no online presence? It’s a matter of style. Global marketing must efficiently speak to m