November 5, 2019

We have all seen this statement on our shampoo bottle. Well it says it on the instructions so I must need to use twice as much of XYZ’s product to clean my hair. With one phrase the XYZ company may have doubled its sales by encouraging the consumer to use up the produc...

December 12, 2018

There is much discussion among traditional hoteliers about AirBNB’s current and future effect on the hotel business. AirBNB as a “disruptive” business is creating buzz - discussion and frankly, some fear.. There is no doubt AirBNB will detract from hotel revenues as th...

Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts

November 5, 2019

Please reload

Archive
Please reload

Search By Tags

I'm busy working on my blog posts. Watch this space!

Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
The Change Foundry is an ever-expanding network of people, businesses, technologies and resources pulled together to support small business and startups; led by Leighanna Murphy.
 
Leighanna has been instigating the birth of new businesses, creative ideas and positive solutions since 1990 across multiple industries as business owner, partner, mentor, team leader, marketer and business advisor. Specializing in co-creation, start-up, expansion and sale, she finds guiding people through the challenges of business transition to be the most rewarding.
Leighanna appreciates mountains and oceans, airfoils and rudders, health and movement, friendly musicians and social dance. As a lifetime entrepreneur, she helps business utilize it's humanity and community rapport as it's strongest competitive advantage.