Building Your Audience

 

Marketing Tools

 
 
We'll Develop Your Custom Offline Marketing Plan
Depending on your business, your ideal customer, your goals and your budget, we may use:
  • Networking strategies
  • Promotional materials
  • Signage opportunities
  • Distribution channels
  • Exposure and events
  • Community-building
  • Referral partners
  • Local media
  • Community service
  • Public exposure
  • Gifting and hosting
  • Becoming an expert
  • PR generating stunts
  • Getting yourself invited 
  • Comarketing
  • Dramatic impact 
  • Customer retention strategies
  • Teaching as marketing
We'll Develop Your Strong Online Presence
Online mirrors traditional marketing, it's the new phone book, reviews are referrals and word of mouth.
  • Online word-of-mouth
  • Reputation and reviews
  • Appropriate Social Sites
  • Directory sites (yellowpages.com)
  • Email marketing
  • Industry-specific directories
  • Community forums
  • Global communities
  • Creating face-to-face events
  • Online media 
  • Business forums
  • Selling online
  • Scheduling software
  • Comarketing
  • Barter opportunities
  • Becoming an expert
  • Expanding your community
  • Advertising 
Why no mention of coupons or discounts?
We bring customers to you and teach you how to bring them back.
The New Word-of-Mouth:
website, social sites, reviews and listings made easy.
We'll use imagery and messaging to inspire your ideal clients to come to you. Their perception, experience and their relationship with your company often start here.
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Websites that sell, you.

 

Your website is your business card, your brochure, your resume. It's your primary marketing piece. One click takes them to check out all the competition. Let's make this their best experience.

 

In this example of branding, one uses stock "attorney" photos that imply wealth, professionalism... The other might imply protectiveness of the client and care for children. These websites would appeal to very different clients. Colors, fonts, messaging, layout, are all opportunities to choose who you want to work with.

Over 70 sites pointing to your website.

 

Our names, business names, images and reputations are all over the internet. Sometimes unintentionally, often inaccurately.

We'll post your information, the way you want it, accurately to over 70 sites. Web crawlers that copy and repost information to their own sites will find accurate information and your reach and Google rating will increase.

Then we set up and link the social sites.

 

If only Linkedin and Yelp, then the ones appropriate to your business. We can manage them; post daily or monthly. With most of the population online, this IS word-of-mouth.

Social media lets you communicate with your customers or clients more efficiently, meet their friends and colleagues, remind them you exist, inform them of changes or news in your industry, making you more useful and interesting. AND it increases your SEO and drives traffic to your website.

And manage your reviews and reputation.

 

Where people used to trust personal recommendations, these days 85% of consumers are using online reviews to choose. From as personal as a doctor or hairstylist to as impersonal as a product review, people rely on others' experiences before making spending decisions. 

The number of reviews, quality score and descriptions on your review pages have a direct effect on your income and asset value. Also, getting your company shown in searches involves strategic skill in copy writing, targeted imagery, backend SEO, knowledge of competition, research on searches in your area, and how the search engines and ad budgets really work. Let us be your advocate.

We'll work with you to design your review pages and consult to improve business practices in response to consumer feedback to encourage a strong foundation of spontaneous reviews from happier customers. We can manage and reply constructively to your reviews. We can selectively target your ad budget to your most desirable clients and strategically work to raise your position in online searches. 

This is about building your business
How can we help?
We'd love to talk with you.
Leighanna Murphy has been instigating the birth of new businesses, creative ideas and positive solutions since 1990 across multiple industries as business owner, partner, mentor, team leader, marketer and business advisor. Specializing in co-creation and development of start-up and expansion, she finds guiding people through the challenges of starting and renewing to be the most rewarding.
Leighanna appreciates mountains and oceans, airfoils and rudders, health and movement, friendly musicians and social dance. As a lifetime entrepreneur, she helps business utilize it's humanity, agility and community rapport as it's strongest competitive advantage.