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Marketing Foundations
Marketing + Consulting
We put you in the driver's seat of your business!
Hand-in-hand, our marketing foundations package comes with consulting services to guide you through all your business needs. Business consulting is more than a conversation. We build a relationship with you and take care of your pain points.
We offer marketing services that cover your business needs including signage, digital marketing, email marketing, ad management, and promotional assets. We can help build a marketing strategy that targets your best customers.
We want to bring in more clients, but not more work. The consulting portion of helps to guide you through business growth.
Marketing Foundations package is best for
solopreneurs, for-profit organizations, non-profit organization, and small business ventures who will benefit from the same level of competitive and solid marketing foundation that an established business would use. Marketing Foundations give your small business the essential marketing attributes you need to gain traction, generate leads, and grow a reputable business.
Huge Online Presence
Increase the potency of your website on web searches. We aim to over six dozen publisher sites to your website to broaden the online search of your business with accurate information. We publish your business on over six dozen publisher sites, which points more web searches to your business.
3-months Consulting
Navigating the growth of your business can be overwhelming. That is why we offer months of coaching and implementation of resources to take you safely to the next level. No one is good at everything, so we combine your strengths in your industry with our strengths in business, marketing, and networking.
Value Proposition
Business Branding that includes a winning value proposition that eliminates the need for discounts. Your winning value proposition should be heard and seen in all touch points. They'll shop other providers for prices, land on your page and understand your VALUE.
SEO Optomization
Build a strong foundation and strengthen your online presence. We can even add industry-specific sites, by optimizing search engines and targeting suitable locations and audiences to build your brand and customer base. We have tricks that create a strong presence on social and review sites such as Yelp, Google, Nextdoor, and LinkedIn.
Let's build your business on a solid foundation.
4 Pillars of Marketing
An Effective Website
A prospective customer's first impression of the business and business owner is vital to the reputation of your business. An effective website acts as the signage, business cards, brochures, and resumes of your small business. It attracts, informs and motivates prospective customers. "Effective" means designed to inspire people to call or click or buy or connect with your business.
Online Directories
How is your website, product, or service being promoted online? Inaccurate information could be detrimental to how publisher sites promote your small business. We point over 6 dozen publisher sites to you with accurate information of your business. While they all point to your website, telling Google and other search engines that you're "real," active business, "Popular" and all over the web.
Yelp Page Optimization
Your Yelp page has the ad budget to get your small business to the first page of Google. Also come up in Maps, Alexa, luxury car in-dash apps and other online searches. No matter what your past experience with yelp has been, we can advocate and moderate with our decades of experience.
Optional: Yelp Advertising Management
There are many more sections of Yelp that can be used to help you with email your customers while dialing in your target market and telling a story with an additional SEO and optimized images at the top of your page.
Small Business Marketing Consulting
When we set up the marketing foundation for your small business, we make sure it's ready to capture leads, follow up consistently, close contracts, and handle growth at a rate that supports but doesn't overwhelm you as the owner. Work life balance and increased profitability and asset value are our goal.
We consider all aspects of your marketing setup and the effect it will have on your business and your personal life. Coaching sessions help you with the next steps with marketing and advertising management.
We'll establish the marketing foundation for you and continue to support you for months with guidance and resources to help your small business grow.
Optional: Growth Consulting
You always have the option to extend the coaching sessions to include (see SideHustle Startup) setting up Client Relationship Management systems (CRM) or other technologies to help you manage the increased workload.
You many choose to offload the less you-intensive tasks and we can help you with hiring legally, inexpensively, competing for the best employees, leadership, retention and loyalty; even with only one assistant or apprentice. No need to "hire" full time; there are many creative solutions.
We offer legal and insurance resources to protect you, business entity filing... growing your contact list... time management... and more.
We will
Review
Revise
Create
or
to give you an effective website.
An effective website that sets you apart, lets you be found, and effectively sells to your favorite people.
Our top priorities are:
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Differentiating your business.
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Getting search engines to "refer" people to your site.
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Appealing to your "best" customers, clients or guests.
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Inspiring them to call you, email, sign up or buy while they're there.
Our 10-point website review
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Design: An assessment of the website's overall visual appeal and user interface.
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Navigation: An evaluation of the website's ease of use and how easy it is to find information.
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Content: An analysis of the quality and relevance of the website's content.
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Speed: A review of the website's loading time and overall speed.
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Mobile optimization: An assessment of how well the website performs on mobile devices.
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SEO: An analysis of the website's search engine optimization, including keywords, meta tags, and other on-page optimization factors.
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Security: A review of the website's security measures to ensure user data is safe.
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Call-to-Action: An evaluation of the website's effectiveness in encouraging user engagement and conversion.
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Analytics: An assessment of how the website tracks and analyzes user behavior and website performance.
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Overall assessment: A summary of the website's strengths and areas for improvement, along with recommendations for optimizing the website's performance.
Yelp Optimization
Today, 85% of consumers look to online review sites like Yelp & Google to find services or products they want.
Your business' reputation and word-of-mouth referrals is just as important as it was in the past.
But...
A customer who loves you can tell a friend or three, who may or may not remember your name next time they need your services.
Your same favorite customer can write a review on Yelp, Google, social, local and other review sites, even on popular apps where thousands; even millions of people (believe it or not) will believe them and support your business.
But be careful not to solicit online reviews!
Why Optimize?
Things even as small as word choice can influence the effectiveness of your page. Getting your company shown in an online search involves strategic skill in copy writing, targeted imagery, knowledge of competition, research on searches in your area, best practices & penalties for breaking rules, and knowing how the search engines and CPC ad budgets evolve and really work.
Let us be your professional Yelp advocate.
With a back door into Yelp, we have the ability to show you your competitors budgets, overall searches, how your page is doing by comparison, and redesign your Yelp page to perform better organically. We save you time and money in all the many ways we know how to including targeting, terms and settings.
We optimize all the copy for search engines (SEO) in every section we knew is important. Every time your page comes up at the top of Yelp, which it does with targeting, optimization and ad budgets, it is on the 1st page of Google because Yelp pays to be 1st page on Google. YOUR business can't afford to, but we can ride the companies who can.
Online Directories
What are Online Directories?
Our names, business names, images and reputations are all over the internet. Web crawlers that copy and repost information to their own sites are not always accurate, so when people search for your business, they may find incorrect phone numbers, addresses, or misspellings of your business name.
The problem is search engines like Google lower the search ranking of businesses that have inconsistent information. We can overwrite the inaccuracies and add keywords that Google will see to give your business a louder voice in mainstream online space.
We can add menus, employee biographies, sneak keywords into photos and strategically-written keyword-rich, descriptions to move you up in searches. We can then fill out fields for Google, Bing, Maps, social and review sites and so many more to broaden your online presence
Google sees you as popular, fresh, and current.
We'll post your information, the way you want it, accurately to over 70 sites.
Over 450 International Online Directories
The most popular search engines in countries all over the world. If you have an international business or want an international online presence for yourself or your company, call us.
