We have all seen this statement on our shampoo bottle. Well it says it on the instructions so I must need to use twice as much of XYZ’s product to clean my hair. With one phrase the XYZ company may have doubled its sales by encouraging the consumer to use up the product twice as fast. Brilliant. Now what can the service industry learn from this simple word? What makes repeat guests come back to Moe’s Tavern or Curly’s Hotel? People. The human connection is the single most pow